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New Social Media Tool Saves Time for School Communicators

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By Jay Cooper
Feb 26, 2019 12:19:06 PM

In a move to help schools safely manage and monitor their social media, SchoolNow announces the launch of its free Social Media Manager for schools.

Any school or district can use this complimentary service, which offers school communicators a way to create, schedule and publish social media posts from one central spot.

The Social Media Manager features a simple control panel built into the SchoolNow dashboard. Users go the Social Media Manager web page, simply write a message, add images or links if so desired, then schedule it. The message is automatically formatted and posted to Facebook and Twitter profiles.

The Social Media Manager is free to any school or district and can be implemented as a stand-alone service or part of a full SchoolNow website solution for schools. To learn more about it, request a demo here.

Free social media manager

Helping schools with social media

“The beauty of this service is that a user writes just one message, then it’s shared simultaneously to a school’s most popular social media channels,” said Steve Williams, SchoolNow vice president of product design. “By having one central message center, it simplifies and streamlines how schools manage their social media.”

SchoolNow, through the SchoolNow Academy, has been educating school administrators about how to use make the most of social media. Through its Professional Development Webinar Series and other online resources, the Academy makes available live and recorded webinars and a series of free downloads to help schools better engage parents and the rest of their school community.

Save time and resources

“Through our surveys of K-12 school communicators, we’re finding that many school districts are looking for guidance on managing their social media,” said Jay Cooper, director of the SchoolNow Academy. “Whether it’s tools, advice, templates, or creating content, many schools just don’t have the time or resources to engage like they need to.”

Andrea Gribble, social media storyteller and founder of #SocalSchool4Edu, is case in point of how schools are seeking outside help with creating and posting social media content. She founded her social media consulting business in 2014 after discovering her own daughter’s school lacked the time and expertise to manage their own social media.

As more school administrators begin to embrace and realize the value of Facebook and Twitter to engage parents, companies like #SocalSchool4Edu and free tools like the SchoolNow Social Media Manager are helping schools maximize their use of social media.

Schools can register for this free service here. SchoolNow will send a confirmation and short training video that shows school communicators how to create a message then post it immediately, or schedule it for a later publishing time or date.

Free social media manager 

Topics: School Districts Social media

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About the author

Marketing director and content strategist for SchoolNow, Jay’s a former school public relations specialist who’s helped businesses, schools and colleges use the power of communications to improve their image, generate support, and optimize relationships. Reach him at jay@schoolnow.com.